I don’t claim to be the most clever or smartest woman in town, but I possess at least an average intelligence (at least I like to think I do). However, there are some things in this world that I just don’t understand.
I don’t understand how a creepy little kid whispering “zoom zoom” can help sell cars. For some reason, Mazda seems to think that if they whisper that magic word enough times, you will have an overwhelming urge to go purchase a Mazda. The only overwhelming urge I get is to hit my “mute” button and shut the little booger up. Besides, since when are 10 year old boys allowed to drive? Where are this kid’s parents? I always think he will look better with a little mustache drawn on with permanent marker. Who in their right mind would take car purchasing advice from a 10 year old boy who looks like he should have a marker mustache?
M&M’s with hair puzzle me also. Does Mars think that by dressing up M&M’s as human beings they will suddenly look more appetizing? I don’t know about you, but I think there are few things better than M&M’s, so why the need to turn them into characters? Who wants to eat the lovable characters? Humanizing the candies makes it seem like cannibalism. And who would eat a candy that has the potential of giving one hairballs? I think Mars should just show a shot of a great big bowl of M&M’s. I’m sure Mars will take my suggestion since I am now an official blogger and, as we all know, the real power in this country lies with the bloggers.
The KIA commercial where the drivers can’t figure out which side of the car their gas tanks are on makes no sense. Why would you want to advertise that dumb people drive your cars? I don’t want to be dumb. Does driving the car make you dumb or do you have to be dumb to drive the car? What is KIA driving at (pun intended)? I would think that anyone who is capable of getting a driver’s license should also be capable of looking for the arrow on the gas gauge to show which side of the car the gas tank is on.
I don’t understand the warning on the Ambien commercial that says it “may cause drowsiness”. Well, no kidding? I would never have thought that a sleeping pill could have that particular side effect. I certainly wouldn’t want to become drowsy after taking one; that would be terrible. Actually, I take that back. I would hope it causes drowsiness, otherwise it would be a completely useless product. It’s not like people who sleep too much are rushing to the doctor’s office hoping to find a sleeping pill that will keep them awake. Well maybe some people do that, but insomnia is probably the least of their problems. Goodness knows we don’t need anymore useless products on the market.
While I’m at it…why do diet foods advertise “less calories”. Shouldn’t it be “fewer calories”? You would think that, for what Kellogg’s charges for a box of cereal, they could hire a person to proofread their boxes before they are sent to production. That person could also proofread my blogs and fix all the sentences that end in prepositions.
I’m not a bigshot advertising executive, just a lonely little consumer. It seems to me though that if your advertisement does not speak to your potential consumers, then it is rather pointless; at least as pointless as a sleeping pill that doesn’t cause drowsiness.